This balm not only helps to keep your beard healthy and soft, it helps to shape your bearded and tame flyaway hairs, allow your beard to keep it's style of shape. Also the scent is nice and since it is right under your nose, you have this wonderful scent that you can smell, all day long.
Best little gadget since sliced bread. It allows you to grip the soap and hold it so that it does not slip out of your hand. Great idea and very useful.