There isn't anything feminine about a guy who spends a little extra time getting ready for their day. And there is nothing wrong with guys who moisturize and pay attention to how they take care of their skin. If you ask any woman, she’ll tell you that there’s something sexy about a guy who’s confident and takes care of himself.
Back in the early 2000’s, I was an early adopter of the “metrosexual man” concept. I always wanted to make a good impression, so taking care of my skin and trying to look my best has always been a priority.
Over the years I used a slew of personal care products, and my bathroom was full of different brands all claiming to be the best. What I didn’t realize was those products may have been doing me more harm than good.
Like a lot of guys, I battled with skin issues and dry scalp. I would always find a product that would temporarily relieve my symptoms, but nothing was ever a surefire solution. Out of frustration, I decided to dig a little deeper into what was causing my issues.
After studying the ingredients in my favorite grooming products, I started questioning why there are sulfates and parabens used in them? What I learned was eye opening. The chemicals in my soaps, shampoos, moisturizer, and other products may actually have been the root cause of my skin and scalp issues. That’s when I started looking for alternatives.
During my search I found a ton of natural products for women, but very few that were geared toward guys. Although, my options were limited, I did find some brands that I liked. And after a few weeks of using natural products, my dry scalp and skin issues were gone! Who would have thought that the trust I put into these big-name brands would actually be doing me a disservice?
Since then, I’ve been on a mission of educating my friends and family on the importance of using natural products. Although, I truly enjoyed the products I used, there was always something missing. Either the scent was too weak, I didn’t like how my skin or hair felt after my shower, or there was a hard-to-find natural product that met my needs and left me using something with chemicals.
It was clear on what I needed to do. I wanted a product line that addressed my needs. I knew what products I wanted, how I wanted them to perform, and how they would smell. Also, I wanted to create a brand of products that was better than what’s out there. I knew that if I could create something I love, others would love it too.
Another pitfall of other brands is their lack of customer service. This is something extremely important to me, and part of my mission is to be hyper-focused on customer service. Not only is this the right thing to do, but it's what customers should expect from their favorite brand.
Thank you so much for visiting! I’m very excited to have this opportunity to share my mission with you and offer guys an effective and healthier alternative for their daily grooming routine.
I’m proud to introduce you to Dapper Yankee!