Dapper Don easily falls in my top 5. It's hard to rate something with fragrance because everyone has a different sense of smell. For me Dapper Don is one of my top scents. I believe it would be considered cologne forward. You can smell it on your skin for hours. If you pair with the deodorant you can smell it when you wake up. I used to scratch my arms until they bled bethey always itched so bad, and I used to get Sores on my scalp, ever since switching to Dapper Yankee all of that has went away. Their products are real and it's the only thing I use now. The whole Dapper Don collection is a winner in my book, with Dapper Don being my favorite out of the three. I'm having a tough time figuring out which one I like better out of the other two, but they are both great too, but for me the other two are not as strong of a scent as Dapper Don, and that's what I like is the cologne forward scents. To give you an idea, my scent profile is Blue Blood, Engine 9, and New Castle for a few of my most favorite, but I do like all of the others, they are just not strong enough for me. What's fun about it is using a scent that you haven't used for awhile then realizing how much you like that scent. It's almost like the way you smell things will change a little after some time goes by. So if you tried a scent that wasn't on the top of your list don't be afraid to try it again after it has been awhile since you have used it, you might be surprised how you now think it's a much better smell than you remembered. 5 stars all the way with all of the products, plus my wife loves us them too, especially the lotion!!!